Case Study: Ciocca Ford (Quakertown) achieves record sales and an 18% technician productivity boost with CDK Global's SMARTT Mobile Write‑Up and Inspection

Sales Rise Dramatically for Ciocca Ford after Transition to SMARTT Mobile Write-Up and Inspection

Ciocca Ford, Quakertown, a 45‑year Ford dealer specializing in new and used sales, service and parts, needed a technology refresh to improve service‑lane efficiency and communication. They chose CDK Global’s SMARTT Mobile Write‑Up and Inspection (SMARTT system) to modernize write‑ups, inspections and approvals across their stores.

CDK Global implemented SMARTT with guided online and on‑site training from its Training and Implementation Team, enabling Ciocca Ford to go live ahead of schedule and fully adopt the system. The results: technician productivity rose from 100% to 118%, the dealership set monthly records while operating with four fewer techs, broke $200,000 in customer‑pay labor sales in the first month, and earned the Ford President’s Award—along with faster approvals, more accurate estimates and higher overall efficiency.

Ciocca Ford, Quakerstown

Michael Minniti

Service Manager