Case Study: Turner Chevrolet boosts customer communication and sales effectiveness with CDK Global's Elead CRM

Turner Chevrolet Takes Advantage of Everything CDK Elead Has to Offer

Turner Chevrolet, a family-run dealership in Crosby, Texas, needed to improve how it communicates with customers and build trust throughout the sales process. To address challenges like tailoring outreach, emailing accurate options and payment information, viewing inventory, and avoiding misquoting, they adopted CDK Global’s Elead CRM.

CDK Global’s Elead CRM provided data-driven email campaigns, one-page option/payment summaries, integrated inventory visibility, campaign tracking, and deal-history transparency. Turner Chevrolet reports that Elead made day-to-day work easier for sales and management, helped staff meet daily objectives, reduced misquoting, and strengthened customer trust — benefits they attribute directly to CDK Global’s Elead CRM after more than three years of use.

Turner Chevrolet

Robbie Turner

Vice President of Operations