Case Study: Rusnak Mercedes-Benz of Arcadia increases sales and efficiency with CDK Global's Elead CRM

CDK Elead CRM Increases Sales and Efficiency for Rusnak Mercedes-Benz of Arcadia

Mercedes-Benz of Arcadia (Rusnak Mercedes-Benz of Arcadia) needed a more integrated CRM to improve the customer buying experience, cut costs, speed sales processes and boost profitability. Sales Manager Huy Nguyen had tried multiple systems and sought a solution that would better tie together sales, desking and dealer systems; the dealership turned to CDK Global’s Elead CRM.

CDK Global implemented Elead CRM with integrations to Roadster, vAuto and the DMS, allowing deals and quotes to push directly into the CRM instead of being rebuilt manually. The result: deal rebuilds that previously took about 15 minutes now load in seconds, notes can be entered in under a minute, managers gain a real‑time desk log and desking is faster and more transparent—helping the store sell more cars in less time and drive significantly higher profits.

Mercedes-Benz of Arcadia

Huy Nguyen

Sales Manager