Case Study: McLarty Daniel Nissan achieves a seamless customer experience with CDK Global

CDK global helps meet customer needs and drive dealer excellence in the world of the one-click consumer

McLarty Daniel Nissan, a division of RML Automotive, faced the challenge of delivering a seamless online-to-offline path-to-purchase for today’s “one-click” consumers without risking downtime or broken links that could cost customers. To address this, they partnered with CDK Global and adopted an integrated set of solutions—including CDK Websites, ProCare, CDK Connected Store, CDK Inspect, CDK Menu, CDK ePayments, CDK Digital Contracting, DMS and PowerSEO—opting for a carefully tested rollout focused on user experience rather than speed to market.

CDK Global implemented a fully integrated website build with plug-and-play integrations and ongoing ProCare support, proactively bridging platform development and customer service. The result has been a more reliable site with minimal downtime and a reduced failure rate, giving McLarty Daniel Nissan greater confidence in capturing and keeping customers and improved ability to service their business.

McLarty Daniel Nissan

Elizabeth Shults

Marketing Director