Case Study: Traditions Chevrolet achieves a 200% jump in productivity and revenues with CDK Global

How Traditions Chevrolet Saw a 200% Jump in Productivity and Revenues

Traditions Chevrolet, an independent dealership in East Bernard, Texas, was struggling with slow sales, a shrinking team and limited operational visibility when owner Mike Abdul took over. Abdul brought in CDK Global and adopted its DMS-based CDK platform (including CDK Fleet Service and CRM) to gain dependable accounting, inventory control and real-time management tools.

CDK Global deployed a single-platform solution with single sign-on, daily reporting, remote access, two-step authentication and Tier IV data center security, plus CRM and fleet-service capabilities. The result: a 200% jump in productivity and revenues, staffing growth from 5 to over 23 employees, monthly sales rising from about 15 to nearly 50 units, and stronger customer service reflected in a 4.6‑star Google rating.

Traditions Chevrolet

Mike Abdul

Owner and President