WPP B2B Case Studies & Customer Successes

WPP is a creative transformation company. They build better futures for our people, clients and communities. WPP creates transformative ideas and outcomes for its clients through an integrated offer of communications, experience, commerce and technology.

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WPP B2B Case Studies & Customer Successes

Case Studies

adidas boosts revenue and engagement with Wunderman Thompson’s Uncancelled Cup

Boots drives targeted Christmas engagement with VMLY&R Commerce, MediaCom and Ogilvy

BT Sport drives 30% more subscriptions with WPP’s Unscripted campaign

Cancer Research UK boosts fundraising and sign-up intent with WPP's data-driven GroupM Nexus and EssenceMediacom

Carlsberg boosts responsible boating awareness with Burson and WPP

Cheerios turns Amazon Prime Day into voice-commerce growth with Mindshare

Coca Cola Company boosts Gen Z engagement and sales with WPP’s Sprite Limelight

Coca-Cola reignites national optimism with WPP’s "Drink in America" campaign

Coca-Cola engages Gen Z with Douyin ZaiZai Party by WPP MediaCom

Dove drives awareness of toxic online beauty content with WPP’s Ogilvy & Mindshare

Ford drives record Bronco reservations with WPP

Ford achieves faster, more convenient vehicle service with WPP’s Ford Mobile Services

Heinz tackles ketchup fraud with VML (WPP)

Hotter Shoes boosts conversions and revenue with Wunderman Thompson Commerce

KDog achieves life-saving medical diagnostics access with WPP's Dogs Without Borders

LALCEC boosts mammogram screenings with WPP

LaLiga reduces online hate with WPP’s Mindshare and Hogarth MOOD tool

Lyft drives college app downloads with WPP’s Lyft Luck Machine

MAC Cosmetics achieves 4x sales uplift with Wunderman Thompson's MAC Experience Centre

Makro reduces food waste with VML by WPP's Life Extending Stickers

Mazda Canada rebuilds small businesses with Hill+Knowlton Strategies

Monash University inspires the next generation to change the world with VMLY&R

Movistar reaches gamers with seamless internet marketing through VML by WPP

Nationwide Building Society helps end bullying in schools with Wavemaker

Nike drives inclusive sneaker demand with WPP’s Mindshare

No7 Beauty Company mobilizes women to re-enter the workforce with WPP's Unstoppable Together campaign

Pringles boosts brand awareness with WPP's gaming NPC campaign

Royal Australian Navy boosts recruitment and fills cryptologic linguist roles with VMLY&R and AI

Royal Navy elevates recruitment journeys with WPP’s AI Atlas

Sheba restores ocean health and boosts reef awareness with EssenceMediacom and WPP

Sky boosts Gigafast sales with WPP's Fortnite metaverse campaign

The Works boosts ecommerce performance with WPP's Wunderman Thompson Commerce

Unilever improves shopper hygiene with VMLY&R Commerce’s Handle on Hygiene 3.0

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