Case Study: The Works boosts ecommerce performance with WPP's Wunderman Thompson Commerce

The Works boosts revenue 150% with WPP

The Works, a UK high street retailer, faced a significant challenge when the COVID-19 pandemic forced the closure of its 530 stores, despite a major surge in online demand for its products. WPP's Wunderman Thompson Commerce had been working with the retailer to maximize digital revenues using a new ecommerce platform on Salesforce Commerce Cloud.

Wunderman Thompson Commerce scaled up capacity on the existing ecommerce system to handle the sudden spike in online traffic. This solution from WPP enabled The Works to manage the increased demand effectively, resulting in a 41% increase in average order value, a 300% increase in conversions, and a 150% rise in revenue during the peak of lockdown.

The Works