Case Study: Cheerios turns Amazon Prime Day into voice-commerce growth with Mindshare

Cheerios boosts Prime Day sales 64% with WPP

Cheerios faced the challenge of the rise in voice commerce, where Amazon Alexa's algorithm primarily recommends products a user has purchased before. This posed a threat to their brand being delisted. To address this, Cheerios partnered with the vendor WPP and its media agency, Mindshare, to ensure it became Alexa's top cereal recommendation.

The solution from WPP and Mindshare was to leverage Amazon Prime Day with an offer for a free box of Cheerios with any $40 purchase. This strategy effectively "hacked" the algorithm by establishing a new purchase history for countless customers. The results were highly successful: Honey Nut Cheerios became the number one grocery item on Prime Day with a 64% sales increase, and 80% of the new customers remained loyal months later, securing the brand's future on the platform.

Cheerios