Case Study: Monash University inspires the next generation to change the world with VMLY&R

Monash University drives 24.6% faculty registrations with WPP

Monash University faced the challenge of standing out in a crowded market where high school students are annually bombarded by university recruitment campaigns. To differentiate itself, the university partnered with WPP and its agency VMLY&R to break through the noise and inspire the next generation of students.

VMLY&R created the multi-sensory campaign "A Future Without Change," which gave students a glimpse into a future plagued by problems if no one steps up to solve them. The integrated campaign, featuring 17 conceptual products that shouldn't exist, was supported by digital out-of-home, online films, social posts, and VR experiences. This solution by WPP's agency was highly successful, engaging over 12,000 people and leading to Monash becoming the number one preference university in the country, with 24.6% of student visitors registering to a faculty.

Monash University