Case Study: Sky boosts Gigafast sales with WPP's Fortnite metaverse campaign

Sky boosts sales 27% with WPP's Gigafast Fortnite campaign

Sky, a telecommunications provider, faced the challenge of driving awareness for its new Gigafast fibre optic broadband product. To reach its target audience, WPP agencies Hogarth and EssenceMediacom partnered with SuperAwesome to create an innovative campaign within the popular game Fortnite.

The WPP team executed a branded takeover of Fortnite, creating a virtual race experience that integrated Sky's messaging. To add authenticity and credibility, they partnered with top YouTuber Ali A, who amplified the challenge to his millions of followers. The campaign was highly successful, driving a 27% increase in overall sales for Sky and a 26% increase in Gigafast sales within the first two weeks.

Sky