Case Study: Unilever improves shopper hygiene with VMLY&R Commerce’s Handle on Hygiene 3.0

Unilever boosts Lifebuoy sanitiser sales 321% with WPP

The customer, Unilever, faced the challenge of promoting hygiene and sanitation during the COVID-19 pandemic. The vendor, WPP, through its agency VMLY&R COMMERCE, addressed this by redeploying its Handle on Hygiene innovation in partnership with Unilever's Lifebuoy brand.

WPP's solution was a device attached to shopping trolley handles that dispensed Lifebuoy sanitizer, killing 99.9% of germs. This was rolled out globally with a projection of over 500,000 devices. The campaign had previously driven significant sales increases for Lifebuoy, including a 321% rise in Greater China.

Unilever