Case Study: Hotter Shoes boosts conversions and revenue with Wunderman Thompson Commerce

Hotter Shoes boosts conversion by 49% with WPP

Hotter Shoes, a UK-based shoe manufacturer, wanted to create a more compelling and seamless digital experience to better represent its brand and support global expansion, with added urgency due to the COVID-19 pandemic. They partnered with WPP's Wunderman Thompson Commerce to address this challenge.

WPP implemented a modern headless commerce platform on HCL WebSphere 9 and Google Cloud, featuring a Single Page App, Progressive Web App, and Accelerated Mobile Pages for speed and scalability. As a result, Hotter saw a 37% increase in revenue, a 49% boost in conversion rate, an 8% reduction in bounce rate, and a 50% drop in page speed times, while significantly reinforcing its global presence.

Hotter Shoes