Case Study: adidas boosts revenue and engagement with Wunderman Thompson’s Uncancelled Cup

Adidas boosts site traffic 65% with WPP

Adidas faced a challenge when the COVID-19 pandemic halted live sports, including the European Championship, leaving sports fans without major events. To address this, WPP's Wunderman Thompson created the adidas Uncancelled Cup, a virtual tournament recreated in the FIFA 20 video game.

The solution involved live streaming the tournament with professional commentary on adidas's social platforms. This campaign by WPP resulted in massive engagement, with viewership doubling that of a normal Turkish Super League game. It also drove significant commercial success, including a 65% increase in site traffic, a 35% revenue increase, and a tripling of the gamer conversion rate.

Adidas