Case Study: KDog achieves life-saving medical diagnostics access with WPP's Dogs Without Borders

KDog diagnoses 1,000+ patients across 3 continents with WPP

VML, part of WPP, partnered with KDog to address the challenge of providing critical medical diagnostics to remote communities with limited access to healthcare, where many premature deaths could be avoided with a simple test.

WPP's VML created Dogs Without Borders, a first-of-its-kind initiative that trains rescue dogs to detect disease. They developed an "odour collection kit" for sample gathering, which the dogs sniff with near 100% accuracy. The solution has diagnosed over 1,000 patients across three continents, saving lives and even prompting governments to consider integrating dogs into public health systems.

KDog