Case Study: Royal Navy elevates recruitment journeys with WPP’s AI Atlas

Royal Navy reduces live agent traffic by 76% with WPP

The Royal Navy faced a mission-critical challenge in attracting candidates for highly specialized roles, such as submariners, in a competitive talent market. To provide a richer, more engaging candidate experience and cut through the noise, they partnered with WPP's Wavemaker to develop an innovative solution.

WPP, through its Wavemaker agency and partner Voxly Digital, developed Atlas, a real-time, animated AI digital human based on a real submariner. This conversational avatar provided a 24/7 resource for candidates to ask questions, freeing human recruiters for complex conversations. The solution led to a 76% reduction in traffic to live agents and achieved a 93% satisfaction rate after the introduction of a full LLM, proving the profound impact of WPP's ethically designed AI.

Royal Navy