Case Study: Lyft drives college app downloads with WPP’s Lyft Luck Machine

Lyft drives 288 activations with WPP

Ride-sharing company Lyft approached WPP agency ISL with a challenge: incoming college students were more likely to use Uber. Their goal was to change this preference and connect with an audience known for its apathy toward traditional marketing.

ISL created the Lyft Luck Machine, a large, interactive slot machine that required students to show they had the Lyft app downloaded before they could play to win merchandise, discounts, and ride credits. This solution by WPP agency ISL generated over 20,000 in-person impressions, drove 288 activations, and resulted in 2,500 coupon applications.

Lyft