Case Study: LALCEC boosts mammogram screenings with WPP

Lalcec boosts mammograms 275% with WPP

The customer, LALCEC, faced the challenge of encouraging Argentine women to prioritize their health and undergo annual breast cancer mammograms, as 40% of at-risk women were not getting screened. The vendor, WPP, through its agency Grey Argentina, employed a creative PR and social media strategy to address this issue.

WPP's Grey Argentina created "The Postponed Day" campaign, which involved delaying the launches of 30 NGOs to mirror how women postpone their health. Using the hashtag #DontPostponeYourself, the solution generated massive awareness. The results were significant, including a 275% increase in mammograms performed and over 40 million people reached through PR and influencers.

Lalcec