Case Study: Ford achieves faster, more convenient vehicle service with WPP’s Ford Mobile Services

Ford drives 2.2 million service appointments with WPP

The customer, Ford, faced a structural challenge as the majority of its vehicle owners were leaving dealerships for service elsewhere, primarily due to a lack of convenience. With over half of owners admitting they were too busy for dealership visits, Ford partnered with WPP to completely reimagine its century-old service business model and stop losing customers.

WPP, through its integrated teams including VML, Mindshare, and WPP Production, created Ford Mobile Services. This was a complete business transformation featuring a fleet of over 4,000 service vans and a digital scheduling system that brought certified dealership service directly to customers. The solution was highly successful, completing 2.2 million appointments in 2025 and bringing over 700,000 owners back to Ford for service, while also becoming a powerful recruitment tool for new customers.

Ford