Case Study: Sheba restores ocean health and boosts reef awareness with EssenceMediacom and WPP

Sheba restores Hope Reef with WPP, driving 308% ROI and 2.5bn impressions

The customer, Sheba, faced the challenge of global coral reef degradation and sought to actively restore ocean health, moving beyond simply sourcing sustainable ingredients for its cat food. To address this, the vendor WPP, through its EssenceMediacom service, helped develop a campaign to showcase this commitment.

WPP's solution through EssenceMediacom was the Hope Reef campaign, which involved restoring a barren reef site in Indonesia to spell out the word "HOPE." The high-impact paid media campaign drove over one million people to explore the reef via Google Maps. The campaign achieved a 308% return on investment, earned 2.5 billion media impressions, and raised funds for a new reef, while the restored site saw a 300% increase in fish abundance.

Sheba