WPP
35 Case Studies
Case Study: No7 Beauty Company mobilizes women to re-enter the workforce with WPP's Unstoppable Together campaign
A WPP Case Study
No7 Beauty Company leads the SHEcovery with WPP’s nation’s largest virtual jobs summit in 2021
No7 Beauty Company faced the challenge of addressing the disproportionate economic impact of the COVID-19 pandemic on women, a phenomenon termed the "SHEcession," where women were leaving the workforce at a much higher rate than men. WPP, through its Team WBA, Berlin Cameron, and VMLY&R, was engaged to create a campaign to raise awareness and help mobilize women to re-enter the workforce.
The solution implemented by WPP was the "Unstoppable Together" movement. This included a female-produced film to spark conversation, a major virtual jobs summit hosted with media partners, and free coaching sessions offering career advice. The campaign provided actionable resources to aid the "SHEcovery," successfully raising awareness for the issue and offering direct support to help women regain their careers.
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