Case Study: Coca Cola Company boosts Gen Z engagement and sales with WPP’s Sprite Limelight

Coca Cola Company boosts sales 10% with WPP’s Sprite Limelight

The Coca Cola Company faced the challenge of remaining relevant and winning over Gen Z consumers for its Sprite brand amidst fierce industry competition. To address this, they partnered with vendor WPP through its MediaCom team and the Open X model to launch a new campaign.

WPP's solution involved creating the Sprite Limelight global music platform, which featured an AI DIY music experience and live-streamed music festivals. This campaign generated 580 million song plays, drove a 10% year-over-year sales increase, and achieved a 35% YoY rise in new weekly drinkers.

Coca Cola Company