Case Study: MAC Cosmetics achieves 4x sales uplift with Wunderman Thompson's MAC Experience Centre

MAC Cosmetics boosts store sales 4x with WPP

The customer, MAC Cosmetics, wanted to build on its ecommerce success by reinventing its physical retail experience to leverage online assets and increase conversion rates. The vendor, WPP, through its agency Wunderman Thompson, was tasked with creating a best-in-class retail experience.

WPP's solution was the MAC Experience Centre, which blended product discovery with social engagement through interactive digital totems and a WeChat mini-program. The agency created virtual try-on experiences and integrated social content. This resulted in a 4x sales uplift, a 320% increase in GenZ store traffic, and a 350% increase in visitation time for MAC.

MAC Cosmetics