Crayon

Crayon provides market and competitive intelligence tools to help businesses track, analyze, and act on everything happening outside their four walls. They believe that millions of businesses have yet to take advantage of all the intelligence data available today to drive actionable insights and opportunities.

Case Studies

Showing 22 Crayon Customer Success Stories

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How Crayon helped Alteryx see a 40% increase in battlecard adoption across thousands of users in the first 60 days of launch

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Amerifirst Home Mortgage drives smart marketing investments with Crayon competitive intelligence

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Rauland AMETEK proactively enables sales to win deals and saves hundreds of hours in the process

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Budget Dumpster Saves $25,000+ and Out-Paces Competitors with Crayon Marketing Intelligence

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Cognism empowers sellers to win more competitive deals with Crayon. The team's competitive intelligence efforts resulted in more than $6 million in influenced revenue in less than a year

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How Crayon helped ConnectWise achieve a massive increase in competitive intelligence adoption, with the global sales team now relying on battlecards and other competitive assets to close more deals

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How Crayon increased battlecard usage at Dropbox by 400%

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How Crayon helped show the entire ENA organization just how impactful good product marketing can be

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Flatiron Health pulls competitive signals out of the noise to establish differentiated strategies

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Global E-Learning Company Automates Market Research with Crayon Intel to Capture Competitive Intelligence Missed by Traditional Research

HCM Software Company Improves Agility and Efficiency with Crayon

HCSS Keeps Pulse on the Market in Just 30 Minutes a Day, Driving Strategic and Tactical Actions Across the Business

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Klaviyo improves competitive win rates with dynamic battlecards and real-time intelligence

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How Kong integrated Crayon into the company's sales and marketing programs, launching dozens of battlecards with a 70% adoption rate

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How Kyriba uses Crayon to connect teams, enable Sales and get major scoops on the competition

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How Mastercard Uses Crayon—and Wargaming—to Empower Every Corner of the Organization

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How Crayon helped the Product Marketing team at MURAL go beyond enabling sales to support marketing, product development, and executive decision-making

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Rapid7 builds an open & impactful culture of CI across the organization, leading to measurable growth in nearly every department

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How Crayon helped Salsify see a 22% increase in competitive win rates in the first year, with 78% of all competitive revenue influenced by their battlecard program

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Upserve improves win rate by 54% with Crayon competitive intelligence

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How Viant Teamed Up with Crayon to Streamline Competitive Intel

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Read about why 90 percent of ZoomInfo's sales team is now engaging with CI deliverables

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