Case Study: Mastercard builds a stronger competitive intelligence program with Crayon

How Mastercard Uses Crayon—and Wargaming—to Empower Every Corner of the Organization

Mastercard Payment Gateway Services (Mastercard) needed to strengthen its competitive intelligence program during the COVID-19 shift to remote work, while facing constant pressure from aggressive competitors. Using Crayon’s competitive intelligence platform, the team looked for a better way to share market insights and build adoption across sales, marketing, product, and customer success.

Crayon helped Mastercard launch Competitive Intelligence Week and support wargaming exercises that let teams adopt competitors’ perspectives and identify internal vulnerabilities. The approach created broader collaboration, stronger engagement, and a more effective defensive playbook for anticipating competitive threats, helping Mastercard feel more confident in its response to the market.

Mastercard

Mike Wienke

Director of Global Product Marketing and Sales Enablement