Case Study: Budget Dumpster saves $25,000+ and outpaces competitors with Crayon Marketing Intelligence

Budget Dumpster Saves $25,000+ and Out-Paces Competitors with Crayon Marketing Intelligence

Budget Dumpster, a US dumpster rental company serving homeowners and contractors, faced hundreds of local and national competitors across the broader waste-management market. With a lean marketing team and limited tools, Budget Dumpster struggled to surface timely competitive intelligence and was often reactive, so they adopted Crayon’s marketing intelligence and competitive analysis platform to gain an edge.

Using Crayon, Budget Dumpster centralized competitor monitoring and translated intel into actionable tactics—SEO opportunities, landing-page tests, content to fill market gaps, awards and social promotions—so the team could prioritize tests and strategy proactively. Crayon helped the entire marketing team move faster, saved the company more than $25,000, eliminated hours of manual research each week, and generated the majority of their marketing testing backlog.

Budget Dumpster

Dominic Litten

Chief Marketing Officer