Case Study: Cognism achieves over $6 million in influenced revenue with Crayon

Cognism empowers sellers to win more competitive deals with Crayon. The team's competitive intelligence efforts resulted in more than $6 million in influenced revenue in less than a year

Cognism, a global leader in premium sales intelligence, needed a competitive intelligence platform that could deliver real-time insights to a fast-growing sales team and make those insights easy to consume in the tools reps already use. The company’s CI team was looking for a solution that could support its compete program at scale while helping sales reps stay on top of frequent competitor updates.

Crayon provided the competitive intelligence platform Cognism needed, with integrations into Salesforce, Seismic, and Slack to publish battlecards, track engagement, and surface updates directly to reps. With Crayon, Cognism launched quickly, grew to more than 250 users, and saw more than $6 million in influenced revenue in less than a year, with an average of 33 deals per month directly influenced by the compete program.

Cognism

Kathy Thomson

Manager, Market Intelligence