Case Study: Flatiron achieves stronger competitive intelligence with Crayon

Flatiron Health pulls competitive signals out of the noise to establish differentiated strategies

Flatiron Health partnered with Crayon to solve a growing competitive intelligence challenge. Although the team had plenty of institutional market knowledge, it was being shared ad hoc, leaving Product Marketing & Strategy without a consistent way to collect, analyze, and distribute competitive information across sales, product, marketing, and customer success.

With Crayon’s competitive intelligence platform, Flatiron centralized and filtered competitive signals, set targeted alerts, and delivered digests, battlecards, and reports through existing workflows like Slack and email. Crayon became the go-to source for competitive research, helping the team produce more high-quality competitive resources in less time and enabling more proactive, timely intelligence sharing across the organization.

Flatiron

Nate Brown

Director of Product Marketing and Strategy