Case Study: HCSS achieves real-time market intelligence in 30 minutes a day with Crayon

HCSS Keeps Pulse on the Market in Just 30 Minutes a Day, Driving Strategic and Tactical Actions Across the Business

HCSS, a construction software company with 4,500+ customers and 13 products, faced a rapidly evolving competitive landscape that outpaced their previous ad hoc intelligence efforts. After trying other tools without results, VP Marketing Dan Briscoe adopted Crayon’s real-time competitive intelligence platform to monitor competitors’ full online presence—websites, social media, employee reviews and more—so the team could stop reacting and start acting proactively.

With Crayon, HCSS implemented daily 30‑minute monitoring that drove strategic and tactical actions across marketing, sales, product and services. In one week alone Dan spotted changes to their own social strategy, a competitor product video, shifts in review-site activity, competitor service improvements and employee-review intel—leading to revised publishing plans, review-site strategy, product positioning and executive briefings. Crayon delivered rapid, measurable ROI (Dan calls it “10x better than hiring two full‑time people”) by enabling faster, data‑driven decisions.

HCSS

Dan Briscoe

VP Marketing