Case Study: Amerifirst drives smart marketing investments with Crayon competitive intelligence

Amerifirst Home Mortgage drives smart marketing investments with Crayon competitive intelligence

Amerifirst Home Mortgage, a Michigan-based mortgage lender, needed a better way to keep up with competitors in a slow-moving, highly regulated industry. The marketing team had been tracking competitors manually, which made it hard to see the full picture or focus on the most important opportunities. They turned to Crayon’s competitive intelligence platform to help inform marketing decisions.

With Crayon, Amerifirst gained a broader view of competitors ranging from local lenders to national brands, allowing the team to spot marketing opportunities, guide content and recruiting efforts, and support internal discussions about investment priorities. Crayon helped Amerifirst secure buy-in to grow marketing overall and maintain a sharper competitive edge, with leadership using the intelligence to understand competitors’ “behind the scenes” moves and make more informed decisions.

Amerifirst

Jill Perney

Marketing Manager