Case Study: Ametek saves 300 hours and wins a $1.5M deal with Crayon

Rauland AMETEK proactively enables sales to win deals and saves hundreds of hours in the process

Rauland AMETEK, a subsidiary of AMETEK, needed a better way to support its distributors with competitive intelligence as new products moved the company into a more competitive landscape. Their existing static battlecards and manual research process made it hard to get timely, useful information to the field when it was needed most.

Crayon helped Rauland AMETEK build a more proactive competitive intelligence program using automated intelligence gathering and dynamic battlecards. With Crayon, the team saved more than 300 hours of analyst time annually, and the enablement helped turn a $1.5M deal in their favor by equipping distributors to win competitive bids.

Ametek

Steve Hernan

Market Analytics & Intelligence Manager