Case Study: Dropbox increases battlecard usage by 400% with Crayon

How Crayon increased battlecard usage at Dropbox by 400%

Dropbox partnered with Crayon to solve a competitive intelligence challenge: CI was only a small part of many employees’ jobs, and there was no formal, systemized way to capture and share competitor insights across the company. As Dropbox formalized its central CI program, it needed a better way to distribute useful competitive information to the right teams.

Using Crayon’s competitive intelligence platform, Dropbox launched a weekly company-wide memo, a dedicated CI Slack channel, email newsletters, and sales battlecards to centralize and measure competitive programs. With Crayon, battlecard usage increased by 400%, hundreds of employees opted into the newsletter and Slack channel, and Dropbox saw stronger sharing of higher-quality intel, improved sales win rates, and greater confidence among executive stakeholders.

Dropbox

George Baier IV

Director of Strategy and Operations