Case Study: ZoomInfo Achieves Organization-Wide Competitive Intelligence Engagement with Crayon

Read about why 90 percent of ZoomInfo's sales team is now engaging with CI deliverables

ZoomInfo, a fast-growing sales and marketing enablement company, needed a centralized competitive intelligence solution to keep pace with a crowded market and help new employees get up to speed quickly. Crayon provided the platform ZoomInfo used to organize, maintain, and share competitive insights across the business.

With Crayon’s competitive intelligence and battlecard tools, ZoomInfo enabled its sales team with real-time competitor information and extended insights into product, marketing, and executive decision-making. The results were strong: Andy McCotter-Bicknell estimated that 90% of ZoomInfo’s 1,000-plus person sales team engaged with CI deliverables, while Crayon also helped improve confidence in competitive conversations and support roadmap, launch, and strategy decisions.

ZoomInfo

Andrew McCotter-Bicknell

Senior Product Marketing Manager