Case Study: Salsify achieves a 22% increase in competitive win rates with Crayon

How Crayon helped Salsify see a 22% increase in competitive win rates in the first year, with 78% of all competitive revenue influenced by their battlecard program

Salsify, a Boston-based software development company, needed to move beyond an inconsistent, ad hoc competitive intelligence process. Before working with Crayon, competitive tracking was spread across the organization without a dedicated home, making it hard to keep up with a growing number of competitors and to consistently support sales enablement.

Crayon provided Salsify with a dedicated competitive intelligence platform to organize and scale its CI program, power battlecards, and improve enablement through integrations like Slack and email. With Crayon, Salsify achieved a 22% increase in competitive win rates in the first year, and 78% of competitive revenue in 2022 was influenced by its battlecard program.

Salsify

Jon Steinberg

VP of Sales