Case Study: Klaviyo boosts competitive win rates with Crayon

Klaviyo improves competitive win rates with dynamic battlecards and real-time intelligence

Klaviyo, a marketing automation platform for e-commerce brands, needed a better way to manage competitive intelligence as its market became increasingly crowded. Before working with Crayon, the team relied on a Google Sheet to collect and share competitor information, which left insights stale, difficult to distribute, and often out of date.

Crayon provided Klaviyo with a centralized competitive intelligence hub, dynamic Battlecards, real-time updates, and Slack integration to automate intel sharing across the organization. With Crayon, Klaviyo reported competitive win rates increasing by as much as 59%, while the company also scaled rapidly, growing 60x over the period described.

Klaviyo

Brian Whalley

Director of Marketing