Case Study: Viant streamlines competitive intelligence with Crayon

How Viant Teamed Up with Crayon to Streamline Competitive Intel

Viant, a marketing and advertising technology company, needed a more efficient way to manage competitive intelligence in a fast-changing industry where new regulations, channels, and competitors constantly shift the landscape. To streamline this process, the Product Marketing team turned to Crayon’s competitive intelligence platform.

Crayon helped Viant centralize and automate competitive intel collection and sharing, with real-time updates pushed into Slack and battlecards used by the sales team. The result was a stronger feedback loop across teams, more consistent and up-to-date enablement content, and an estimated savings of several hours per week, allowing Viant to focus more on product positioning and strategy.

Viant

Andrea Bras

Vice President, Product Marketing