Case Study: Alteryx boosts battlecard adoption and competitive intelligence enablement with Crayon

How Crayon helped Alteryx see a 40% increase in battlecard adoption across thousands of users in the first 60 days of launch

Alteryx, an analytics automation software company, needed to digitally transform its competitive intelligence function, which had been relying on outdated sources, PDFs, and even Google Alerts. Using Crayon’s competitive intelligence platform, Alteryx set out to scale CI access and adoption across its global go-to-market teams.

Crayon helped Alteryx turn CI into a company-wide enablement program for more than 2,500 employees, including 1,000+ GTM users. The rollout drove a 40% increase in battlecard adoption within the first 60 days, 45% of the revenue team reviewing a battlecard monthly, and a faster battlecard update cadence—cutting refreshes from roughly every three months to every two weeks.

Alteryx

David Cooperberg

Manager of Market & Competitive Intelligence