Case Study: Upserve achieves a 54% increase in win rate with Crayon Competitive Intelligence

Upserve improves win rate by 54% with Crayon competitive intelligence

Upserve, a restaurant POS and management software company, faced a hyper-competitive market and a lean product marketing team that was relying on manual competitive research. To stay ahead of fast-moving competitors and reduce time spent digging for intel, Upserve implemented Crayon’s software-driven competitive intelligence solution to automate monitoring of market moves, product updates, pricing, and win/loss insights.

Using Crayon, Upserve automated competitive tracking and pricing/packaging analysis, enabling faster sales enablement, sharper messaging, and product roadmap decisions. The results included a 20% time savings for the product marketing lead, a 54% increase in win rate against their top five competitors, a 76% quarter-over-quarter reduction in competitive losses, a 41% drop in “no decision” losses, and sales-ready metrics such as a 48% average customer cost savings vs a key competitor — all achieved with Crayon.

Upserve

Jake Godgart

Senior Manager of Product Marketing