Case Study: Rapid7 boosts competitive intelligence and win rates with Crayon

Rapid7 builds an open & impactful culture of CI across the organization, leading to measurable growth in nearly every department

Rapid7, a Boston-based cloud and cybersecurity company, needed a better way to keep up with a fast-changing competitive landscape. Its legacy competitive intelligence process was manual, siloed, and too slow to support teams across the business, so the company turned to Crayon’s competitive intelligence platform to help scale monitoring of competitor moves and make intelligence more accessible.

With Crayon, Rapid7 automated competitor tracking and alerts, centralized and shared intel through integrations with Highspot, Slack, and Salesforce, and gave internal teams self-service access to battlecards and insights. The results were significant: Rapid7 reported an average 10% increase in win rates against competitors covered by a Crayon battlecard, while also saving time for CI and product marketing teams and expanding usage to more than one-third of the organization.

Rapid7

Nate Crampton

Product Marketing Leader