Case Study: Kyriba Improves Competitive Enablement and Sales Intelligence with Crayon

How Kyriba uses Crayon to connect teams, enable Sales and get major scoops on the competition

Kyriba, a financial services and technology company operating in the crowded fintech space, needed a better way to track a constantly changing competitive landscape. With more than 50 global competitors across treasury, payments, and working capital, the team was struggling to manually manage updates and deliver timely, structured battlecards to sales.

Crayon provided Kyriba with its competitive intelligence platform, including battlecards, insights, and integrations with Salesforce and Slack. The solution improved sales enablement adoption, streamlined competitor tracking, and helped Kyriba uncover at least five major competitive news “scoops” in the past year that they likely would have missed otherwise. Crayon also supported product and pricing decisions by helping teams better assess competitors and find the right financial data.

Kyriba

Stephane Curcio

Head of Sales Enablement