Case Study: Global E-Learning Company achieves automated market research and captures competitive intelligence missed by traditional methods with Crayon

Global E-Learning Company Automates Market Research with Crayon Intel to Capture Competitive Intelligence Missed by Traditional Research

Global E-Learning Company faced a rapidly intensifying competitive landscape while expanding into new verticals and relied on a one-person market intelligence function using Google Alerts and manual research. They engaged Crayon, using Crayon Intel / Crayon’s market intelligence platform, to automate data collection and surface the real‑time competitive intelligence that traditional methods were missing.

Crayon implemented automated tracking, categorization, real‑time alerts and CI assets (competitor profiles and battlecards), enabling the company to collect exponentially more intelligence in a fraction of the time. As a result, sales adoption of CI resources increased dramatically, the intelligence-to-action cycle shortened, the CI lead shifted time from research to analysis and strategy, and win rates in competitive deals and investment in the CI function improved — with Crayon surfacing actionable items such as patents and customer feedback that informed legal, product and sales decisions.