Case Study: ENA builds a competitive intelligence function with Crayon

How Crayon helped show the entire ENA organization just how impactful good product marketing can be

ENA, a Nashville-based enterprise SaaS company, expanded its product portfolio with new connectivity, cloud, cybersecurity, and unified communication services—and quickly found itself facing new competitors without a formal competitive intelligence process. To help manage the growing need for research and organization-wide visibility, ENA turned to Crayon and its competitive intelligence platform, including battlecards and insights feeds.

With Crayon, ENA built a full competitive intelligence function that made it easier to track competitor changes, create and maintain battlecards, and share timely insights with executives and sales. Crayon helped save time, improved efficiency across the product marketing and product management teams, and increased organizational support for competitive intelligence from the top down, showing the value product marketing could bring throughout ENA.

ENA

Monica Cougan

Manager of Strategic Relationships and Initiatives