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AppNexus
AppNexus is a technology company whose cloud-based software platform powers and optimizes the programmatic sale and purchase of digital advertising. Because plaform is open, AppNexus are able to build and differentiate technology on top of AppNexus, making the infrastructure through which a substantial portion of the world’s internet advertising flows.
Case Studies
Showing 26 AppNexus Customer Success Stories
How The AppNexus Programmable Platform Supercharged Greenhouse Group's Performance for American Express
American Express
Marc Bergers
Marketing Executive Online Acquisition
Auto Trader Simplifies Its Workflow and Optimizes Performance With The AppNexus Programmable Platform
Auto Trader
Sammy Austin
Programmatic and Digital Marketing Lead
How AppNexus Helped Axel Springer Take Its Business to New Heights
Axel Springer SE
Carsten Schwecke
Managing Director of Media Impact
Bannerconnect - Customer Case Study
Bannerconnect
Using AppNexus Video, Collective Drives Buying Efficiency and Performance Gains for Advertisers
Collective
Democracy Works Measures Influence of Digital Ads on Voter Turnout
Democracy Works
Kathryn Peters
Co-founder and COO
Figaro Media Group leverages AppNexus Publisher Suite to increase total revenue yield and user experience
Le Figaro
Alexis Marcombe
COO
Liftoff - Customer Case Study
Liftoff
How the AppNexus Programmable Platform Helped Light Reaction Achieve Better Results in Less Time
Light Reaction
Joern Strehlau
Head of Xaxis, Data and Product
Header Bidding with AppNexus Drives 10% Incremental Revenue Growth for Livingly Media In Two Months
Livingly Media
Danny Khatib
President & COO
MBuy Drives Extraordinary Performance By Combining APP’s Built-In Optimization With A Custom Bidding Approach
Mbuy
Soubhan Seyedin
Product Lead
How Microsoft is Delivering Quality at Scale through the AppNexus Platform
Microsoft Corporation
AppNexus Helps MiQ Double Revenue For Its Airline Client With The AppNexus Programmable Platform
MiQ
John Goulding
Global Strategy Director
Operam sees double-digit percentage improvement in vCPMs and CPCs with AppNexus Guaranteed Views
Operam
Brian Lam
Director of Programmatic
Ouest-France Doubles CPMs on AMP Inventory With AppNexus Prebid Server
Ouest-France Group
Romain Fevrier
Digital Monetization Director
Ranker Increases Video Revenues By 70% With Prebid
Ranker
Robin Strauss
Vice President Ad Technology & Yield
Schibsted Norway Delivers 70% YoY Programmatic Growth After Adopting AppNexus Publisher Suite
Schibsted Norway
Anders Enger
Head of Programmatic
Scibids and AppNexus Partner to Empower Buyers to Reach New Heights in Video Performance Against YouTube
Scibids
Julien Hirth
Co-founder
Shazam - Customer Case Study
Shazam
Pete Miles
VP, Advertising Operations
Xaxis Grows ROI 37% for Shoe-d-vision With Custom Algorithms from the AppNexus Programmable Platform
Shoe-D-Vision
Anders Overvad Vinderslev
Hands-on trader
AppNexus Header Bidding Drives 25% eCPM Lift For The Seattle Times
The Seattle Times
Rob Schwertley
Digital Yield Manager
Tomorrow TTH Optimizes Performance With Flexible Campaign Controls and Maximum Transparency
Tomorrow TTH
Tom Wright
Head of Trading
Underdog Media Implements Custom Header Bidding Solution To Eliminate Latency And Maximize Yield
Underdog Media
Mike Tarpey
Chief Operating Officer
Wayfair achieves high performance with hyper-personalization at scale using the AppNexus Programmable Bidder
Wayfair
Matthew Herman
Associate Director, Marketing Platforms
AppNexus Guaranteed Views Helps Xaxis Drive Performance for Auto Client
Xaxis
Artur Semionov
Senior Product Manager
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