Case Study: MiQ achieves 2.1X more revenue with AppNexus Programmable Platform

AppNexus Helps MiQ Double Revenue For Its Airline Client With The AppNexus Programmable Platform

MiQ, a marketing intelligence company, needed a better way to help an airline client drive not just more bookings, but higher-value bookings. To do that, MiQ needed a customizable media-buying platform that could turn its data and insights into action, and it chose the AppNexus Programmable Platform to support a more advanced bidding strategy.

Using AppNexus, MiQ built a highly customized bidding algorithm that prioritized users most likely to purchase high-value tickets and used real-time flight inventory data to optimize seat fill by destination. The result was a major performance lift: MiQ delivered 2.1X more revenue for the airline client compared with a legacy DSP.

MiQ

John Goulding

Global Strategy Director