Case Study: Shazam boosts mobile eCPM by 32% with AppNexus

Shazam - Customer Case Study

The customer, Shazam, sought to maximize revenue from its mobile in-app advertising inventory by managing a complex global business across direct, mediation, and RTB channels. To achieve this, the company needed a technology partner that could provide business flexibility and global support. Shazam partnered with AppNexus to leverage its programmatic platform for better yield management.

AppNexus implemented a solution using granular segmentation and a clustering algorithm to optimize Shazam's bid strategies across geographic regions, operating systems, and times of day. This enabled more accurate and competitive bidding, which improved cross-channel yield. As a result of working with AppNexus, Shazam achieved a 32% average increase in eCPM across geographic regions, with a normalized upside of 14% after accounting for seasonality.

Shazam

Pete Miles

VP, Advertising Operations