Case Study: MBuy achieves 14x more conversions with AppNexus

MBuy Drives Extraordinary Performance By Combining APP’s Built-In Optimization With A Custom Bidding Approach

MBuy, a media buying agency, wanted a technology partner that could optimize performance for a pharmaceutical client while improving efficiency for its traders. It turned to AppNexus and the AppNexus Programmable Platform (APP) to test a performance campaign and find a solution flexible enough to serve its diverse client base.

AppNexus delivered APP’s built-in optimization and custom bidding tools, which MBuy combined with its data science expertise to automate inventory selection and bidding. The results were strong: 1,428% more conversions, a 90% decrease in cost-per-acquisition, a 95% drop in cost-per-click, and a 97% reduction in CPM, while also streamlining MBuy’s workflow and helping it move more spend onto the platform.

Mbuy

Soubhan Seyedin

Product Lead