Case Study: Tomorrow TTH improves CTR by over 3X and lowers CPA by 30% with AppNexus

Tomorrow TTH Optimizes Performance With Flexible Campaign Controls and Maximum Transparency

Tomorrow TTH, a fast-growing London performance marketing agency, needed a technology partner that could provide more scale, flexibility, transparency, and brand safety for its programmatic campaigns. Its previous platform struggled to meet growing demand and performance goals, making it hard to run highly customized campaigns across display, social, native, and video. Tomorrow TTH turned to AppNexus and its AppNexus Programmable Platform (APP) to support its needs.

AppNexus implemented the AppNexus Programmable Platform with flexible campaign controls, broad inventory access, and built-in optimization and brand safety features. The results were strong: within six weeks, Tomorrow TTH increased click-through rates by over 3x and reduced cost per acquisition by 30%, while also gaining the scale needed to deliver premium impressions and greater transparency into campaign spending.

Tomorrow TTH

Tom Wright

Head of Trading