Case Study: Xaxis achieves 38% lower cost-per-click with AppNexus Guaranteed Views

AppNexus Guaranteed Views Helps Xaxis Drive Performance for Auto Client

Xaxis, a programmatic media company, needed to deliver high viewability for an automotive brand campaign while still meeting CPC goals. The agency wanted to move beyond manually optimizing for viewability rates and instead focus on driving stronger client outcomes using AppNexus Guaranteed Views.

Using AppNexus Guaranteed Views, Xaxis paid only for impressions measured as viewable and let AppNexus optimize bids across broader inventory. The result was a 380% higher CTR, a 38% reduction in cost-per-click, and 50% more viewable impressions with the same budget.

Xaxis

Artur Semionov

Senior Product Manager