Case Study: Operam achieves double-digit gains in vCPMs and CPCs with AppNexus Guaranteed Views

Operam sees double-digit percentage improvement in vCPMs and CPCs with AppNexus Guaranteed Views

Operam, a multichannel programmatic advertising buyer, needed a way to scale viewability-focused campaigns across the open internet without losing precision or ROI. The company was using the AppNexus Programmable Platform (APP) and wanted to make viewability a standard KPI for display, mobile, video, and Connected TV campaigns.

AppNexus implemented Guaranteed Views, a buying option that ensures buyers only pay for viewable impressions. The result was stronger campaign efficiency, with AppNexus reporting a 37% improvement in vCPM and a 48% improvement in CPC versus similar campaigns using a 70% viewability threshold. Operam then expanded use of AppNexus Guaranteed Views across its campaigns.

Operam

Brian Lam

Director of Programmatic