Case Study: Scibids achieves a 71% lower Cost-Per-Qualified-Visitor with AppNexus

Scibids and AppNexus Partner to Empower Buyers to Reach New Heights in Video Performance Against YouTube

Scibids, a French machine learning company, needed an independent, premium, brand-safe video marketplace to help a retail client improve online video performance beyond YouTube. Working with AppNexus and its Programmable Bidder, Scibids sought the flexibility to apply its custom buying algorithms while protecting the client from invalid traffic and poor-quality inventory.

AppNexus provided Scibids access to a large video marketplace, brand safety controls, and log-level data to build highly customized decisioning trees and optimize bids across hundreds of publishers. The campaign outperformed YouTube, cutting cost-per-qualified-visitor by 71%, and the client shifted 30% of its YouTube spend to the AppNexus platform.

Scibids

Julien Hirth

Co-founder