Case Study: Shoe-D-Vision increases ROI and reduces cost-per-order with AppNexus

Xaxis Grows ROI 37% for Shoe-d-vision With Custom Algorithms from the AppNexus Programmable Platform

Shoe-D-Vision, a Nordic shoe retailer with more than 200 stores in Denmark and Norway, needed a more efficient digital-first marketing strategy to compete with larger global entrants. Working with Xaxis and AppNexus, the company sought a way to focus spending on in-market shoe shoppers using the AppNexus Programmable Platform.

AppNexus helped Xaxis build a highly customized programmatic buying strategy using the AppNexus customizable DSP and machine learning. By combining first- and third-party data with custom bidding algorithms, the campaign improved ROI from 3.5% to 4.8%, cut cost-per-order by 50%, doubled online sales, and made the overall marketing mix 55% more effective.

Shoe-D-Vision

Anders Overvad Vinderslev

Hands-on trader